We've all heard the U.S. population is aging, but even so, this is a pretty eye-popping statistic: 50% of people born in the U.S. in 2007 will live to be 100. Perhaps more surprising is the lack of products, services and experiences designed for older adults to help them live their "best lives." Filling that gap is the new focus for two veteran entrepreneurs and business leaders, Alan Patricof and Abby Levy, who joined forces this year to launch the investment firm Primetime Partners. As they explain to host Shiv Gaglani, they are finding plenty of founders who have ideas to serve the needs of this population -- from telehealth to support for caregivers to addressing financial issues -- who also want to serve a purpose. As Abby Levy puts it, "if we don't have a positive social impact, then we won't have succeeded either on the investing side or on the mission." Check out this episode for a fascinating glimpse into the future of senior living and what caregivers -- professional and otherwise -- should keep in mind as they interact with "the ageless generation."