Keith is joined by Professor John List, Distinguished Service Professor in Economics at the University of Chicago to discuss his new book 'The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale', how focus groups are often poorly utilized, resentful demoralization and its application in baseball, sunk-cost fallacy, and how ambiguity aversion can keep us from making big changes in our work or personal lives.

Follow Keith on Twitter: @keithlaw
Follow John on Twitter: @Econ_4_Everyone
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