Links
Forrest Brazeal article referenced: https://acloudguru.com/blog/engineering/the-lift-and-shift-shot-clock-cloud-migration

Unconventional Guide: https://www.duckbillgroup.com/resources/unconventional-guide-to-aws-cost-management/ 
TranscriptCorey: This episode is sponsored in part by our friends at Fairwinds. Whether you’re new to Kubernetes or have some experience under your belt, and then definitely don’t want to deal with Kubernetes, there are some things you should simply never, ever do in Kubernetes. I would say, “run it at all;” They would argue with me, and that’s okay because we’re going to argue about that. Kendall Miller, president of Fairwinds, was one of the first hires at the company and has spent the last six years the dream of disrupting infrastructure a reality while keeping his finger on the pulse of changing demands in the market, and valuable partnership opportunities. He joins senior site reliability engineer Stevie Caldwell, who supports a growing platform of microservices running on Kubernetes in AWS. I’m joining them as we all discuss what Dev and Ops teams should not do in Kubernetes if they want to get the most out of the leading container orchestrator by volume and complexity. We’re going to speak anecdotally of some Kubernetes failures and how to avoid them, and they’re going to verbally punch me in the face. Sign up now at fairwinds.com/never. That’s fairwinds.com/never.Pete: Hello, and welcome to the AWS Morning Brief: Fridays From the Field.Jesse: I like that. I feel like that's good. That's a solid way to start us off.Pete: Triple F. I am Pete Cheslock.Jesse: I'm Jesse DeRose.Pete: #TripleF. We should get some, I don’t know, jackets made? Mugs?Jesse: Lapel pins? I'm open. I've always wanted a Members Only jacket.Pete: If Guy Fieri can call diners, drive-ins, and dives, “Triple D,” then we can definitely call this Triple F.Jesse: We can definitely make this happen. Pete: It's not my high school transcript, either, we're talking about here. Oh, well, we are back again, continuing our series on The Unconventional Guide to Cost Management with Episode Two: the Cloud is not your data center.Jesse: Yeah, this one's gonna be a fun one. I feel like this is a topic that comes up a lot in conversations, sometimes with clients, sometimes with potential clients that are asking, “What kind of things do you see day-to-day? What are some of the big pain points that you see with your cost optimization work?” And so real quick backstory, make sure that you've listened to the previous few episodes to get some context for this segment that we're doing and get some framing for this Unconventional Guide work that we are discussing. But talking about using the Cloud as a data center, I have a lot of thoughts on this.Pete: Well, hold on a second. Isn't the Cloud just someone else's data center?Jesse: [laugh] I—yeah, you know, this is the same argument of serverless isn't actually serverless. It's just somebody else's computer.Pete: [laugh]. Someone else's Docker container. But really, there's a lot of ways we're going with this one. But we're coming at it from, obviously, a cost management perspective. And the big, bold, unpopular opinion that we're gonna say is, the most expensive way to run an application in the Cloud, is by treating the Cloud as just another data center; it's going to cost you way more than it would cost to run in a normal data center. And this goes to the world of, in the early days of Cloud, people just raging online and in conferences about the Cloud, it's so expensive. And yes, it is so expensive, if you treat it like an antiquated data center.Jesse: And really quick before you get your pitchforks out, there is this concept of ‘lift and shift’ that everybody likes to talk about or ‘technical transformation’ that everybody likes to talk about: moving from a data center into the Cloud, which a lot of people see as this movement where they just uproot everything from their local data center i