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The Logic of Sumo Logic’s IPO (Whiteboard Confessional)

The Logic of Sumo Logic’s IPO (Whiteboard Confessional)

FromAWS Morning Brief


The Logic of Sumo Logic’s IPO (Whiteboard Confessional)

FromAWS Morning Brief

ratings:
Length:
20 minutes
Released:
Aug 28, 2020
Format:
Podcast episode

Description

About Corey QuinnOver the course of my career, I’ve worn many different hats in the tech world: systems administrator, systems engineer, director of technical operations, and director of DevOps, to name a few. Today, I’m a cloud economist at The Duckbill Group, the author of the weekly Last Week in AWS newsletter, and the host of two podcasts: Screaming in the Cloud and, you guessed it, AWS Morning Brief, which you’re about to listen to.Links
Trend Micro Cloud One™
ChaosSearch
TranscriptCorey: This episode is brought to you by Trend Micro Cloud One™. A security services platform for organizations building in the Cloud. I know you're thinking that that's a mouthful because it is, but what's easier to say? “I'm glad we have Trend Micro Cloud One™, a security services platform for organizations building in the Cloud,” or, “Hey, bad news. It's going to be a few more weeks. I kind of forgot about that security thing.” I thought so. Trend Micro Cloud One™ is an automated, flexible all-in-one solution that protects your workflows and containers with cloud-native security. Identify and resolve security issues earlier in the pipeline, and access your cloud environments sooner, with full visibility, so you can get back to what you do best, which is generally building great applications. Discover Trend Micro Cloud One™ a security services platform for organizations building in the Cloud. Whew. At trendmicro.com/screaming.Corey: Welcome to the AWS Morning Brief, what is normally the Whiteboard Confessional slot, but lately, I had such a good time speaking last week with my colleague Pete Cheslock that we're back again today. Say hello, Pete.Pete: Hello.Corey: So, as of the day we are recording this, earlier in the week, the Sumo Logic S-1 has been released, which means that Sumo Logic—motto, “We do logs, too.”—also is going public, which seems to be a bit of a flurry lately of companies deciding to, well, to be uncharitable, inflict themselves on the public markets.Pete: Yeah, it turns out when you take venture capital money, eventually those venture capitalists, they would like to see a return. So, kind of make sense in a little ways, but at the same time, it's just, I guess, another location to raise money.Corey: One of the problems that I've run into across the monitoring space, as these companies go public is—let's ignore the fact that it seems like none of them seem to be making money in a profitable basis. I mean, I haven't looked at the details yet, but Sumo is losing money, correct?Pete: Oh, yeah. Yeah, absolutely. Although let's be really honest, that's not really a dig at Sumo. I mean, they all lose money. [laughs].Corey: And to be fair, they also raised only—quote-unquote, “only”—$340 million while they were private. But there's a strange inflection here around how monitoring companies seem to work in this space. I don't know who sponsors any given episode of this show until after I've already recorded it, so I'm really hoping it's not them, but if it is, our goal is to be authentic. And it seems to me that there's very little differentiation in all of these companies that offer log analysis, for the most part. I mean, ChaosSearch, where you used to work, had something actually innovative in this space where the data lives in S3 and you can query it without having to pay the same extortionate rates that everything else did. But by and large, most of the rest of the players in this space, it seems the differentiator is starting to be marketing. Am I missing something stupendous?Pete: No, I think you're spot on there, and you can normally see it when you look at a company's S-1. So, that S-1 includes a lot of information within there, but some of the key points are—at least that I kind of look at—are some of their financial statements; I'm just curious what their revenue is, what it costs to bring in that revenue, profit and everything else. But these companies, they break out their operating expenditures across things like resea
Released:
Aug 28, 2020
Format:
Podcast episode

Titles in the series (100)

The latest in AWS news, sprinkled with snark. Posts about AWS come out over sixty times a day. We filter through it all to find the hidden gems, the community contributions--the stuff worth hearing about! Then we summarize it with snark and share it with you--minus the nonsense.