Last episode we had Richard Matthews on talking about the 6 traits to building a heroic brand.  Today I break these down a little bit more and discuss the importance of knowing yourself. 6 traits of a building a heroic brand:1) Origin Story2) Know your Superpower3) Distinct Personality4) Fatal Flaw5) Common Enemy6) Driving ForceSo, if you’re ready, take out your pencils and let’s begin!If you enjoyed this episode, check out more or connect with Chris here.Support the show (https://paypal.me/pencilleadership)