Are you ready to hear my favorite interview that I’ve done to date? I had the privilege of interviewing Lisa Collum, creator and CEO of Top Score Writing and let me just say, you do not want to miss this interview. Lisa is a true writing rockstar, but more importantly, she knows how to run a business like a CEO teacher! 15 years ago, Lisa Collum was working at a Title One school and became frustrated watching countless students fail or struggle with writing on standardized tests. There simply wasn't a curriculum available that focused on her real writing skills, which ultimately hurt the students and teachers. So Lisa studied the Common Core areas that students struggled with the most and developed a curriculum all on her own. In less than a year, Lisa was able to turn her class around from nearly all failing to achieving a 100% pass rate. Lisa was able to do that with class after class, regardless of how much the students had struggled in the past. Soon, every teacher in the school was demanding Lisa's curriculum and Top Score Writing was born. Top Score Writing has since grown to include full teacher curriculums for grades second through 12th as well as student workbooks, digital curriculum, scoring, and training. Today,Top Score Writing remains the only proven system that makes teaching writing easier, students learning faster, and is proven to achieve a 70% increase in writing test scores on average.    In this episode, you will learn: How Lisa started her business  What Top Score Writing has grown into today Lisa’s favorite way to market her business and how you can do this too Lisa’s best piece of advice for teachers just getting started out in their business   Links Mentioned:  Connect with Lisa: @lisacollumceo Instagram: @topscorewriting Facebook: https://www.facebook.com/TopScoreWritingInc/ Website: www.topscorewriting.com DOWNLOAD MY 10 STEP GUIDE TO SELLING YOUR TEACHING RESOURCES HERE! CEO TEACHER® RESOURCES: Check out my CEO Teacher® Amazon Books HERE! JOIN OUR COMMUNITIES: The CEO Teacher® Facebook Group Connect with Kayse on Instagram ENJOYING THE PODCAST? Tag me @kaysemorris on Instagram and tell me what you are listening to! SUBSCRIBE AND REVIEW I don’t want you to miss a thing! Be the first to know when a new episode is available by subscribing in iTunes HERE! If you would like to support The CEO Teacher® podcast, a review would mean so much. By leaving a review, you are helping fellow CEO teachers find this podcast and start building a life they love. To leave a review in iTunes, click HERE and scroll down to Ratings and Reviews. Click “Write a Review” and share with me how this podcast is changing your business!