Welcome to an episode with scientist, inventor, writer, speaker, and entrepreneur, Alex Bäcker. Get Alex's book here: https://amzn.to/3HqNfZu In this episode, Alex spoke about the main ingredients of a successful life and the key to happiness. He discussed why he wrote his book, 101 Clues to a Happy Life, and shared how having children exponentially changed his life and perspective. Alex also elaborated on the role of sunlight in the prevention and treatment of COVID-19 and the potential role of vitamin D. In this conversation, he shared valuable advice related to business, finding business partners and investors, and the practical steps that should be implemented to attain success and happiness. Alex Bäcker is the founder and CEO of QLess and co-founder at Drisit. He holds 11 patents and in 2021 was named among the top 100 MIT alumni in technology. His seminal papers on COVID and sunlight were picked up by the press around the world.  Alex is a National Champion of Informatics and holds a degree in Biology and Economics from MIT, and a M.S. and Ph.D. in Computation and Neural Systems and Biology from the California Institute of Technology, where he was awarded the Dean’s Award for “great contributions and outstanding qualities of Leadership and Responsibility.” He has held positions at McKinsey & Co.; the Center for Computation, Computers, Information and Mathematics of Sandia National Labs; and Caltech. Alex devised the idea of QLess while standing in a line. Prior to starting QLess, Alex was also the founder of a pioneer of search engine marketing technology, the invention factory, that has boosted the reach of search engine marketing campaigns by up to 580% while simultaneously reducing their cost per action by up to 78%. It is a semantic people search engine with machine vision, which beat Google and every other search engine tested 3 to 1 or more in results relevance in a blind people search comparison, and the first resume- or file-based search engine. Alex was appointed by the President to serve in the California Institute of Technology’s Information Sciences and Technology Board of Advisors. In 2013, Alex was named the Gold Stevie Winner of IT Executive of the Year and Silver Stevie Winner of Innovator of the Year by the International Business Awards. In 2011, Alex was honored as the keynote speaker at LA County’s Tech Week, an honor that was previously accorded a Nobel Prize winner, the CEO of Cisco, the CEO of Adobe, the Chairman of Deloitte, and an astronaut. In 2010, Alex was honored as one of “40 under 40” for the inaugural 40 Under 40 M&A Advisor Recognition Awards. Alex’s research on neural coding and artificial intelligence has been published in the world’s leading publications such as Nature and Neural Computation. Get Alex’s book here: 101 Clues to a Happy Life. Alex Bäcker: https://amzn.to/3HqNfZu Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo