I had an awesome conversation this past week with somebody who wants to start a business. They're new to starting and owning a business and so of course, they picked my brain and I was more than happy to have this conversation with them. They were shocked at how much it costs you to attain or earn a customer, and they were shocked at how much it is going to cost for them to get their business up and going in the first place.   As I shared with them, I want to share with you that there are always three ways to pay or to invest. You're going to have to pay to get your customer one of these three ways but in today’s episode, I will help you decide what is the best choice for you based on your budget and your circumstance.   IN THIS EPISODE, WE TALK ABOUT: How much it costs you to attain a customer How and why your customer has a lifetime value Figuring out how you're built and using the option of my three, that best suits you   RESOURCES Text DAILY to 310-421-0416 to get daily Money Mantras or Business Perspective messages to boost your day.     CONNECT WITH CHRIS Follow Me: @chriswharder Visit My Website: https://chrisharder.me