BIO:
Since late 2004, Jeff and Mikki Martin have been working with and training children in functional fitness and physical literacy. They have coached hundreds of kids and teens, including USA Powerlifting state record holders and national qualifiers as well as high school all-state and all-city kids. They have visited and helped dozens of schools and gyms to improve their kids programs. They launched The Brand X Method™ in late 2014, evolving their methodology not only to provide fitness and fun, but to develop and retain longevity in fitness through careful application of appropriate programming.
 
Show Notes:Websites and Social Media Links:
Website – thebrandxmethod.comFacebook – The Brand X Method
Twitter - @thebrandxmethod
Instagram – thebrandxmethod
YouTube - The Brand X Method™
Books Mentioned:
iGen
 
Videos Mentioned:
The Power of Play | Charlie Hoehn | TEDxSantoDomingo
 
Podcast Mentioned:
Ready State Podcast: S1EP3: Jeff and Mikki Martin
Ready State Podcast: S1EP4: Eric Cressey
OPEX Podcast: Episode 29:  Understanding the Bondarchuk Training System With Derke Evely
People and Resources mentioned:
San Francisco 49ers
Los Angeles Chargers
Kelly StarrettJuliet StarrettJames Fitzgerald
Dr. Avery Faigenbaum
International Youth & Conditioning Association (IYCA)Keith DavidsShawn Myszki
Arthur Jones
Dr Rhodri LloydIstvan BalyiKelvin Giles  
Margaret Whitehead
Dorothy Singer
Jerome E. Singer
Stuart Brown
John Ratey
Mike Boyle Strength and Conditioning
Bernie Sanders
Duncan Martin
Kevin Don
Pat Davidson
Stephen Kinsella – BRANDX Ireland
Jeremy Frisch
Peter Gray
Jean M. Twenge
Derek EvelyEric Cressey
Charlie Hoehn
 
Time-Line:0:00 – 6:55 - Robbie intro’s the show and asks Jeff and Mikki to introduce themselves
6:56 – 9:49 - Robbie asks the guys how they met one another?
9:50 – 19:03 - Robbie asks the guys about why they founded BRANDX?
19:04 – 22:30 - Robbie asks the guys to define “functional fitness”22:31 – 33:36 - Robbie asks the guys who have been their biggest influences?
33:37 – 44:30 - Robbie asks the guys about the high school, college and professional sports systems in America vs the sporting models in Ireland
44:31 – 54:48 - Robbie asks the guys how important is it for parents to be role models for their children?
54:49 – 1:07:36 - Robbie asks the guys about the BRANDX method and what it offers?
1:07:37 – 1:12:06 - Robbie asks the guys how they categorize their youth athletes?
1:12:07 – 1:21:26 - Robbie asks the guys about why P.E. teachers need greater respect?
1:21:27 – 1:23:31 - Robbie asks the guys for their top resources
1:23:32 – 1:26:24 - Robbie asks the guys about the differences in drop-out rates between boys versus girls from their program?
1:26:25 – 1:27:59 - Robbie asks the guys for their closing thoughts
1:28:00 – 1:28:34 - Robbie wraps up the show!