For years now I've been preaching how filmmakers need to create ancillary products for their indie films. (listen to this episode for more on that.) Today's guest has done an amazing job at doing just that. Drew Marvick is the writer/director of the 80's style horror indie film Pool Party Massacre.Drew not only made his film, which took over a year to complete, but decided to target his core audience and sell amazing assortments​​ of products based on his film. The audience ate it up. Drew and I break down how he came up with his marketing plan, how he sources his classic VHSs, where he had that killer poster made, his sales numbers and how the hell he had an action figured made for a low budget horror film. BTW, check out the amazing artwork he had designed for Pool Party Massacre.Enjoy my eye-opening conversation with Drew Marvick.