We are STOKED to be joined by Allison Daroie of Paridaez in Boston. At Paridaez, every piece of clothing changes into multiple different styles so women can seamlessly transition from any potential setting. For someone who didn’t know anything about fashion and garment construction, Allison was able to do enough research and learn from mentors to start her thriving company. Tune in as she gives loads of FREE advice about starting a fashion company. It was an incredibly inspiring conversation; we hope you enjoy it! In This Episode: [03:30] All about Allison Daroie and Paridaez.  [07:20] How Allison was able to execute her vision for Paridaez.   [12:40] Allison dives into how she figured out which fabrics to use for her clothing line.   [20:00] How Covid-19 has affected Paridaez.   [29:10] All about the Paridaez masks.  [35:30] The future for Allison Daroie and Paridaez.  Key Takeaways: When starting a business, do the research and find mentors who you can continuously learn from.  If you don't have the vocabulary, it's very challenging to communicate what you even want; when entering the fashion industry, do your research and learn the vocabulary first.  When starting a business, first sit down and write down your values. Then, make sure you don’t deviate from those values.  Starting a brand is a lot harder than you think it is – things won’t just come together. Instead, you have to make a lot of mistakes.    Bio:  Allison Daroie is the CEO/Founder and designer of Paridaez. As a former lawyer and yoga instructor, she was inspired to create Paridaez after trying to get ready one day. She had a conservative meeting to attend, but planned to go to a yoga class afterward and then meet friends for drinks. She couldn’t show up to the meeting looking like a bag lady and didn’t have time to run home and change.    Allison realized if she had clothes that transitioned into looks appropriate for any environment, she wouldn’t miss out on doing the things she really wanted to do. She taught herself to design, learned the production process, and then bootstrapped the company to get up and running. Shortly after opening the Paridaez shop, Allison was voted Best Clothing Designer by Boston Magazine and the Paridaez shop won Best New Addition from Improper Bostonian. Links Mentioned: Website: https://paridaez.com/ (use code “HOLLYK”) Instagram: https://www.instagram.com/paridaez/