As I mentioned in part one of the "6 Reasons Why Iceland is so Popular" episode, this amazing country has many reasons for why people are flocking to it. In this episode, I share my final three out of six reasons. Make sure you check out the first three reasons I shared in the last episode of the All Things Iceland podcast.


4. Iceland is a Convenient Place To Catch a Connecting Flight
If you are traveling from North America to mainland Europe and vice versa, Iceland is in the middle of those places, which makes it a very convenient place for airline companies to stop and refuel, as well as offer connecting flights to many destinations. Iceland, as a hub for connecting to other flights, has made travel to many places more accessible to people. Even though connecting via Iceland's Keflavík airport has been used by travelers for over 50 years, it is only in the last 20 years that Iceland has experienced many travelers leaving the airport to explore the country. Up until the 1980s, the number of tourists to Iceland did not exceed 80,000 people in a single year. In fact, the travels of Icelandic people usually exceeded the number of tourists back then.

Keflavík Airport by WhatsOn

It wasn’t until the 2000s that the number of tourists began to increase. In the early 2000s, Iceland received around 300,000 visitors, which was more than the number of people living on the island! By 2016, that number had sharply risen to almost 1.8 million foreign visitors.


# of Tourist to Iceland vs Icelandic Population

Iceland is still a great place for planes to stop and refuel, and it is used by many airlines that want to have connecting flights for their customers. However, it is now a must-see destination, and foreigners are more than happy to leave the airport and discover the country's unique features. Iceland is so popular because it has been made easy for people to visit.
5. Movies and shows filmed in Iceland
The amount of movies and shows filmed in Iceland is astonishing.  I might be stretching it here, but I believe that most people that live in the Western world, and who actively go to the movie theater and/or watch television, have watched at least one of the films listed below:





Batman Begins
Die Another Day
Fast & Furious 8
Flags of Our Fathers
Interstellar
Judge Dredd
Lara Croft: Tomb Raider
Letters from Iwo Jima
Noah
Oblivion
Prometheus
Star Trek into Darkness
The Secret Life of Walter Mitty
Rogue One: A Star Wars Story





This is not an exhaustive list of all of the films that have been shot in Iceland but it gives you a taste of major motion pictures that have captured footage in Iceland's diverse and remarkable nature.

The stunning scenery showcased in these films has inspired people to visit. Plus, who wouldn't want to go to a destination that feels like you have been transported to outer space?
6. Iceland is so popular because of Strategic Marketing

The promotion of Iceland as a destination has been infused with creativity, humor and a lot of strategic planning.  According to the Promote Iceland Act, “the objective of the act is to strengthen Iceland’s image and reputation, enhance the competitive position of the Icelandic undertakings on foreign markets and to attract foreign investment and tourists to the country.” While that is a boring statement, how the country has gone about creating ways of attracting investments and visitors is far from a snore fest.

Photo - Inspired by Iceland

Inspired by Iceland is the official marketing arm for the country as a destination. They developed their building blocks for marketing and that serves as the guiding light for how they present the country to the world. In the PDF of their building blocks, the first line on the list of what they want to keep in mind when they promote the country is, “Iceland is not for everyone!” So many countries want to market to everyone but when they do that, it can be so easy for them to lose focus on what they ...