With the passing of the Baal Shem Tov in 1760, several of his students continued transmitting his teachings to groups of followers. After several years, Rav Dov Ber  the Maggid of Mezritch (1704-1772) emerged as the dominant chassidic leader in what seemed to be on the cusp of a mass movement. 
It was under his leadership that several distinctive features came to be identified with the growing movement, such as the pilgrimage to the "chatzer" the court of the tzadik. He attracted an elite group of outstanding individuals - known as the "Heilegeh Chavraya" or holy society - who went on to become leaders in their own right, spreading the light of Chassidus across Eastern Europe.
These included the the brothers Rav Elimelech of Lizhensk & Rav Zusha of Annapol, Rav Mendel of Vitebsk, Rav Avraham of Kalisk, Rav Levi Yitzchak of Berditchev, the brothers Rav Shmelke of Nikolsburg & Rav Pinchas of Frankfurt, Rav Aharon of Karlin and Rav Shneur Zalman of Liadi, to name just a few. Diverse in leadership style, in their promulgating the message of chassidus as well as in geographic dispersion, they each continued the legacy of the Maggid in their own way. 
 

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