How To Gain Massive Publicity Mickie Kennedy is our guest today joining us on the Steve Jobs inspired Join Up Dots business podcast He is a man who created his business 22 years ago, and unlike so many other business owners seems to still get the same buzz out of its daily operations. He is the founder of eReleases launched after he realised that small businesses desperately need a press release service they could actually afford. Beforehand, he’d been working at a PR company when a small business owner called, saying to Mickie “ We won an award and I want to send out one press release. I’ve called all the PR firms in the yellow pages and they all have a minimum starting price of $20,000! Can you help me?”