Ron Hinklin is the most famous voice you’ve never heard of. A successful singer since his junior high school days, Ron led the group responsible for some of the most iconic sounds of the 1970s, including vocals on the Partridge Family hit “I Think I Love You,” for which Ron and his group nabbed a Grammy nomination. He also sang some of TV’s most memorable theme songs like MASH, That Girl, Batman, Happy days, Laverne and Shirley, and the famous Mickey D jingle You Deserve a Break Today. Popular music, from Big Band to Swing to Rock, had album covers and liner notes that inspired Americans yearning to be more modern. All this helped generate today’s huge consumer culture, and it’s the subject of a new book. Author Janet Borgerson is the senior Wicklander fellow at the Institute for Business and Professional Ethics at DePaul. Author Jonathan Schroeder is Professor of Communications at Rochester Institute of Technology. Together, they wrote Designed for Hi-Fi Living: The Vinyl LP in Midcentury America.