What is the impact of representation – and conversely not seeing yourself represented in the visual imagery you see?What is the downside to your brand of participating in events that aren’t diverse and representative?How can business owners exercise their influence and power to increase diversity and inclusion?These questions and more will be answered in today’s episode.My guest today, Sonia Thompson is an inclusive marketing strategist, consultant, coach, and speaker that helps businesses attract and retain diverse customers and talent.I couldn’t think of a better person to tackle this topic with me, educate all of us about the how and why of diversifying conference speaker lineups and brand partnerships… and what each of us can do within our industry.Click play now, and if this is as important to you as it is to me, check out the Black Speakers Collective that Sonia mentioned in this episode at https://blackspeakerscollection.pory.app/