How do you prepare your small business for economic ups and downs? Is a recession inevitable? And what even is a recession? In this episode, unpack why the economy cycles through periods of boom and bust. I also demonstrate how a similar cycle is at play in the online business space. And I offer some strategies for making sustainable business decisions—no matter what happens with the economy.Footnotes:
Gates of the Arctic National Park
Caribou population cycles

Floating Coast: An Environmental History of the Bering Sea by Bathsheba Demuth
Beargrass
Mast fruiting

Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge, and the Teaching of Plants by Robin Wall Kimmerer
“Are recessions normal?” on Make Me Smart


Economic cycles on Investopedia


Spotted lanternfly and tree of heaven

Timothy Snyder on the Ezra Klein Show
“The best of all possible worlds” from Candide

A history of recessions in the 20th and 21st centuries
Rana Foroohar on the Ezra Klein Show
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