Welcome to an interview with former Indiana University athletic director, Fred Glass. Get Fred's book here: https://amzn.to/3tCY7hj In this episode, Fred discussed how Indianapolis managed to keep the Colts, its strategy to sustain it, and the impact and advantages that the team provides to the city. This podcast will make you think about the economics of business in sports and understand the deep thinking behind the scenes that makes it all possible. Fred served as a law clerk for U.S. District Court Judge S. Hugh Dillin, also an IU alumnus. From 1989 to 1993, he was chief of staff to former Indiana Gov. Evan Bayh, and, in 2000, helmed the transition team chief for former Indianapolis Mayor Bart Peterson. Peterson appointed Fred, then a partner in the law firm of Baker & Daniels (now Faegre Baker Daniels), to the city's Capital Improvement Board, which oversees Lucas Oil Stadium, the Indiana Convention Center, Conseco Fieldhouse, and Victory Field. Fred negotiated a number of sports-related wins for the city, including: adding Indianapolis to the permanent hosting rotation for the NCAA Final Four Tournament; laying the groundwork for the city's successful 2012 Super Bowl bid; and putting together the strategy and plans for development of Lucas Oil Stadium. In 2008, President McRobbie appointed Fred as Indiana University's vice president and director of athletics. Since assuming the role, Fred has worked tirelessly to ensure IU returns to its rightful place as one of the premier athletic departments in the country. His tenure has been marked, in part, by a deep commitment to the wellness, development, and achievement of the students under his charge. His 24 Sports, One Team philosophy has brought together student athletes from all IU sports, encouraging them to attend each other's games, support one another, and function as an extended IU family. Get Fred’s Book here: Making Your Own Luck: From a Skid Row Bar to Rebuilding Indiana University Athletics by Fred Glass: https://amzn.to/3tCY7hj Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo