Listen in as Sasha Plavsic, founder of ILIA Beauty, confesses how difficult it was to rebrand the business she had conceived and given birth to nine years ago. It was time for the update, for sure, but it also involved letting go of a lot of her past…and it felt like losing an old friend. You’ll want to hear Sasha discuss this painful but necessary part of growing a business and how she’s getting comfortable with the next phase of her “baby’s” journey.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com