The seeds of a business are often sown through a frustrating search for a product or a solution to a problem. Such is the case with Heather Reier, Founder and CEO of Cake Beauty. Well before natural, vegan, cruelty-free beauty was a “thing,” as Heather sought healthy skincare products, the ones she found smelled terrible, had awful packaging and were totally unappealing. She hit the kitchen, started mixing and created a line of natural, nourishing skincare and haircare products that are as fragrant and effective as they are girly and fun. Listen to Heather’s WBMB podcast to hear how she launched, grew, sold and currently runs Cake, and share all the entrepreneurial lessons she has learned along the way. #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com