I am pleased to have Dr. Edward Hind-Ozan back on the podcast to do discuss "What Is Happening In Marine Social Science This Week?" It's a weekly segment where Edd brings us articles that he and I discuss where we focus on people and their interaction with the Ocean.  On today's segment, Edd and I discuss a paper by Dr. Angela Dean on how conservation messaging should be different for different groups of people when trying to change a behaviour around the Ocean. It reaffirms the thought process that conservation messaging should not be the same for everyone as everyone has different values.  Listen to the episode and let Edd and I know your thoughts on conservation messaging in the Facebook Group: http://www.speakupforblue.com/group Want to get started on living for a better Ocean? Sign up for the Grove Collaborative and get a free gift: http://www.speakupforblue.com/goocean.