SFA 117 – Launches, Advertising, and Making Money on One Book a Year

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SFA 117 – Launches, Advertising, and Making Money on One Book a Year

FromSix Figure Authors

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Length:

39 minutes

Released:

Jan 27, 2022

Format:

Podcast episode

Description

Two out of our three hosts have been sick this past week, so we’ve got a shorter than usual episode for you, but we hope you’ll still get some value out of it. We decided…

Released:

Jan 27, 2022

Format:

Podcast episode

Titles in the series (77)

Six Figure Authors is the show that helps you take your writing career to the next level. Lindsay Buroker, Jo Lallo, and Andrea Pearson are sharing their own insights, as authors who’ve been publishing since the beginning of the e-reader revolution, and they’re also interviewing industry experts and other successful authors to help you figure out what’s working right now.

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SFA 034 – Switching Genres, Do Novellas Sell, and Are There Marketing Differences from Genre to Genre?: We had a just-us show today and decided to break up the usual format of us all chiming in on listener questions. Instead we’re doing the first of three interviews with each other using a… by Six Figure Authors
72 min listen
SFA 039 – Trends on Amazon, New Opportunities, and How CoVid-19 Is Affecting Ebook Sales with Alex Newton: Our guest this week is Alex Newton, the mastermind behind K-Lytics, a market intelligence service that monitors close to 100,000 Amazon titles each month to help publishers of fiction and non-fiction spot trends, identify opportunities,… by Six Figure Authors
85 min listen
SFA – 002 How to Rock Your Mailing List, Get More Subscribers, and Sell More Books with Andrea Pearson: Today, Lindsay and Jo interviewed co-host and fantasy author Andrea Pearson about book marketing. Specifically, how she builds and engages her mailing list, gets subscribers, and sells books even when she’s a busy work-at-home mom.… by Six Figure Authors
79 min listen
SFA – 003 Book Launch Tactics for Wide, Kindle Unlimited, Pre-Orders and Rapid Release with Lindsay Buroker: Today, Jo and Andrea interviewed fellow co-host fantasy and science-fiction author Lindsay Buroker to find out more about her book launch tactics. She’s been self-publishing since December of 2010, earning a full-time income since 2012, and&#8 by Six Figure Authors
71 min listen
SFA – 005 How to Keep Selling Books Year After Year + Building a Loyal Fan Base and Community with K. M. Shea: Today our hosts interviewed popular fantasy fairy tale author K. M. Shea about how to consistently sell books and build a loyal fan base. K.M. Shea has been writing and publishing about four novels a year… by Six Figure Authors
67 min listen
SFA – 006 Author Marketing, Writing Craft, and Productivity Tips from NINC 2019: On today’s show,  we got an update on the hosts’ projects and got a whole bunch of tips from Jo and Lindsay’s time at the NINC Conference 2019 in Florida. Here are some of the… by Six Figure Authors
79 min listen
SFA – 011 Thinking Like a Business, Marketing on a Budget, Hiring Help, and Tips from the WGM Business Master Class: Andrea Pearson has returned from the 2019 WMG Publishing Business Master Class put on each year by Kris Katheryn Rusch and Dean Wesley Smith. The class takes place over a week and covers a lot… by Six Figure Authors
77 min listen
SFA – 010 Increasing Productivity Through Outlining, Efficient Editing, and Dictation:  Today, your hosts continue their discussion on productivity, publishing more books without losing quality, pantsing versus outlining, and dictating to increase the words you produce per hour. Here’s their show notes for the episode: Pantsing& by Six Figure Authors
48 min listen
SFA 026 – Launching a Pen Name, Co-Writing, and Organizing Author and Reader Events for Profit with Jasmine Walt: Our guest this week is New York Times bestselling fantasy author Jasmine Walt. She’s written under her own name, launched pen names, collaborated with other authors, and also runs writing retreats, author dinners, and festivals… by Six Figure Authors
71 min listen
SFA 020 – Mistakes We’ve Learned from and Our Plans for 2020: It’s just Andrea, Jo, and Lindsay on this week’s show. They did a little masterminding with each other in regard to their book plans for 2020 and also shared some of the mistakes they’ve made… by Six Figure Authors
75 min listen
SFA – 013 How to Successfully Sell Wide (Beyond Amazon) with Mark Lefebvre: This week, we interviewed Mark Leslie Lefebvre, horror author, publishing consultant, former Director of Author Relations at Kobo and current Director of Business Development at the distributor Draft2Digital.  Mark is also an audio fan and… by Six Figure Authors
94 min listen
SFA 032 – Passive Advertising, Rapid Release, and Marketing Cross-Genre Fiction, and other Listener Questions: This week, Jo, Andrea, and Lindsay shared some of their news and updates before launching into answering listener questions. The questions covered such topics as forms of passive advertising for books, rapid release pricing and… by Six Figure Authors
83 min listen
SFA 019 – Killing it on Kickstarter with Loren L. Coleman: On this week’s show, we chat with science-fiction author and game developer Loren L. Coleman. Through his company, Catalyst Game Labs, he’s run several Kickstarters including campaigns that have funded for over $2.5 million. We… by Six Figure Authors
75 min listen
SFA 016 – Advertising During the Holidays, Reader Magnets, When to Do Audiobooks, and More Listener Questions Answered: Andrea, Lindsay, and Jo answer listener questions on this week’s show. We discuss everything from advertising during the holidays, whether group promos and giving away reader magnets still works, when it makes sense to invest… by Six Figure Authors
72 min listen
SFA 045 – Increasing Sales in Bookstores Other Than Amazon (Google Play, Kobo, Apple, etc.): In this week’s show, Jo, Andrea, and Lindsay talk about increasing sales in the major bookstores other than Amazon (i.e. Apple Books, Barnes & Noble Nook, Google Play, and Kobo Books). In the past, we’ve… by Six Figure Authors
86 min listen
SFA 021 – Making a Full-Time Income on One Novel a Year with Romantic Comedy Author Jami Albright: This week, we’re joined by romantic comedy author Jami Albright. She is a born and raised Texas girl, former actress and comedian, and writes the multiple award-winning Brides on the Run series. She published the… by Six Figure Authors
63 min listen
SFA – 014 Goodreads, Google Play, and Tips from the 20Books 2019 Conference: This week, Lindsay shares some of her notes from the annual 20Books conference in Las Vegas. She had a chance to talk with reps from Google Play and Amazon, so she shared what she learned… by Six Figure Authors
64 min listen
SFA – 007 Digging Deeper into Book Marketing (Bookbub Ads, Facebook Ads, Amazon Ads, and Amazon Category Trends) – NINC 2019: Today, our hosts are continuing to share what they learned at the NINC Conference The Reader Funnel And The Best of the Best in 2019 Book Advertising (Mark Dawson) Why advertise? Importance of knowing your… by Six Figure Authors
76 min listen
SFA 049 – Subscription Service Strategies, Marketing Tips for 2020, and Listener Questions Answered: We’ve got a mix of topics for today’s show. We start out with some news from our hosts, then jump into discussing the expansion of Kobo Plus into Canada and why authors should consider having… by Six Figure Authors
72 min listen
SFA – 012 Contract Negotiations, Licensing Your Work, Branding, Podcasting Fiction and more from the WGM Business Master Class 2019: This week, we did a second episode discussing what Andrea learned as an instructor and attendee of Kris Katheryn Rusch and Dean Wesley Smith’s annual business master class for authors. The topics discussed include licensing your… by Six Figure Authors
79 min listen
SFA 070 – Subscriptions, Audiobooks, and Viability of Traditional Publishing Today: Our guest this week is publishing consultant and author Jane Friedman. With twenty years of experience in the publishing industry, she has expertise in digital media strategies for authors and publishers. She’s the co-founder and… by Six Figure Authors
66 min listen
SFA 018 – Why Revising Can Be Detrimental, Pantsing Like a Pro, and Moving from Traditional Publishing to Indie with Dean Wesley Smith: This week, we interviewed prolific New York Times and USA Today bestselling mystery and science fiction author Dean Wesley Smith. Some of the franchises he’s written novels for include Star Trek, X-Men, Smallville, Aliens, Men… by Six Figure Authors
79 min listen
SFA 029 – Earning 7 Figures, Foreign Translations, and the Thriller Market with Mark Dawson: This week’s guest is Mark Dawson, the brains and talent behind Ads for Authors and the Self-Publishing 101 course. Mark is an award-nominated, USA Today bestseller of thrillers, with more than 20 books published and… by Six Figure Authors
71 min listen
SFA 023 – Publishing Nonfiction Along with Fiction, Audiobooks, and Preparing for an Audio-First Eco-System with Joanna Penn: This week, non-fiction and thriller author, creative entrepreneur, and podcaster Joanna Penn joined us on the show. Chances are, you’re already familiar with Joanna, but in case you’re not, she writes non-fiction for authors and… by Six Figure Authors
67 min listen
SFA 036 – Revving up Backlist Book Sales, Writing and Selling Short Stories, Planning out a Series, and Jo Juggles: This is the second of our host interviews, with Jo Lallo in the hot seat today (except for the portion at the end where he leaves his seat to juggle). Before jumping into the interview… by Six Figure Authors
83 min listen
SFA – 022 Discussing Mark Coker’s (Smashwords) 2020 Indie Author Predictions + Questions and Answers: On today’s show, Andrea, Jo, and Lindsay pick out some of the predictions that Mark Coker of Smashwords made in his January post 2020 Publishing Predictions: House of Indie on Fire. They agreed with some… by Six Figure Authors
76 min listen
SFA 038 – Book Covers That Sell Books and Common Mistakes When Working with a Designer with Rebekah Haskell: We’re talking about cover design today—everything from common mistakes authors make to how to have a good relationship with and get what you need from a designer. The cover is the most important part of… by Six Figure Authors
92 min listen
SFA 050 – Leveling up: Going from 4/5 Figures a Year to 6 Figures a Year as an Author: For this week’s show, we discussed a common question in our Facebook group: how do you go from four or five figures a year as an author to making six or even seven figures?  We… by Six Figure Authors
72 min listen
SFA 031 – Publishing Quickly, Long Series, Author Facebook Groups, and Starting Your Own Press with JN Chaney: Our guest this week is USA Today-bestselling science-fiction author JN Chaney. He has a master’s degree in fine arts and started indie publishing a few years ago, and he’s quickly built up a large backlist… by Six Figure Authors
73 min listen
SFA 043 – Book Advances, White-Listing Requests for Newsletters, and Pre-Orders Pt 2: On this week’s show, Jo, Andrea, and Lindsay finished answering listener questions on pre-orders after discussing some information on book advances from the #publishingpaidme hashtag on Twitter. They also shared a few tips on Amazon… by Six Figure Authors
78 min listen

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SFA 132 – Being Productive When You’re Time Crunched + Updates from the Hosts: Lindsay, Jo, and Andrea pop in early in October to record a new show. They talk about some of their latest self-publishing and marketing news (Kindle Unlimited page read rates staying down, shrinking margins, delays… by Six Figure Authors
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SFA 131 – Tips for Success and Updates from the Hosts: It’s been about a quarter since our last episode, and we wanted to talk a bit about what’s been going on with updates on Amazon and in our publishing careers, so that’s in the news… by Six Figure Authors
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SFA 126 – More Tips for Selling Direct with Katie Cross: We had fantasy and romance author Katie Cross on the show back in January and asked her all about selling direct from her website, since she’s been making six figures doing so. This week, we… by Six Figure Authors
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SFA 125 – How to Launch a Successful Book Series: For this week’s show, we’re going back to the basics to talk about how to launch a successful book series. We’re assuming you didn’t read Write to Market and try to design your series for… by Six Figure Authors
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SFA 124 – Scheduling vs Winging It: Which Is More Sane for Your Author Career?: On this week’s show, we cover the scintillating topic of scheduling. What are the pros and cons of planning everything well in advance? What if you prefer to wing it and not set deadlines you… by Six Figure Authors
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SFA 123 – Dealing with Criticism as an Author: Our topic for today’s show is criticism. From feedback early on from beta readers and workshops and editors, to reviews and blogs and social media posts once your book is published, it’s a big part… by Six Figure Authors
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SFA 122 – When Pen Names Make Sense and How to Rock Them: On this week’s show, we discussed all things pen names. When does it make sense to start a pen name? When is it better to keep everything under one author name? Are there any pitfalls… by Six Figure Authors
71 min listen
SFA 121 – Tips for Selling Books Outside of Amazon + Draft2Digital/Smashwords Updates: We were joined this week by thriller author and Draft2Digital marketing director Kevin Tumlinson. He updated us on the merger between the ebook distributors Draft2Digital and Smashwords and what it’ll mean for authors and readers… by Six Figure Authors
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SFA 120 – How to Rock Your Sample Pages (and get more sales) + Advertising Rules: For this week’s show, we divided it into two topics. In the first half, we talked about the importance of the sample pages (the first 10% of your book) in these e-reading digital times, and… by Six Figure Authors
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SFA 114 – Self-Publishing, Traditional Publishing, or Hybrid – Which Is Right for You?: Happy New Year, everyone! This week, we’re discussing the pros and cons of self-publishing and traditional publishing and who might want to consider which, as well as when it makes sense to look at a… by Six Figure Authors
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SFA 112 – How to Smartly Invest back into Your Book Business: On this week’s show, Andrea, Jo, and Lindsay talk about how much they spent and on what when they launched their self-publishing careers, and they talk about what they invest money into today as well.… by Six Figure Authors
74 min listen
SFF 111 – What Book Marketing We’re Going to Focus on in 2022: For the week’s show, Jo, Andrea, and Lindsay talked about some of their challenges when it comes to book marketing and where they’re going to focus their efforts in 2022. After more than ten years… by Six Figure Authors
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SFA 110 – Tips to Get Your Backlist Selling Again: As the year comes to an end, we’re doing a few episodes focused on helping you get your author business off to a good (and profitable) start in the new year. On this week’s show,… by Six Figure Authors
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SFA 108 – Are Your Craft Choices Hurting Your Book Sales?: For this week’s show, Jo, Andrea, and Lindsay discuss characters, book openings, pacing, and other writing craft choices that can help or hurt your book sales. Are you turning off potential readers in your opening… by Six Figure Authors
78 min listen
SFA 107 – Learning from the Past and Strategizing for Future Success: For this week’s show, Lindsay and Jo talked about the successes and failures they’ve had over the last ten-plus years of indie publishing. After that, they discussed some of the challenges they’re facing in the… by Six Figure Authors
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SFA 106 – Is It Time to Raise Prices, KU All-Star Bonuses, and Advertising Q&A: On this week’s show, Jo, Andrea, and Lindsay talk about book and ebook pricing and whether it might be time for prices to go up. Before that, Lindsay shares what it takes to get one… by Six Figure Authors
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SFA 105 – How We Would Start from Scratch Writing/Publishing Books Today: On this week’s show, Andrea, Jo, and Lindsay shared what each of them would do if they were new authors starting from scratch today with the knowledge and experience they’ve gained over their ten-plus-year publishing… by Six Figure Authors
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SFA 103 – Struggles We Deal with as Full-time Authors: For today’s show, Jo, Lindsay, and Andrea shared some of the struggles they’re dealing with ten+ years into their author careers. They also answered struggles you’re dealing with (as submitted by listeners in the Six… by Six Figure Authors
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SFA 102 – How to Keep from Stressing out as an Author While Still Achieving Your Goals: For this week’s show, we were joined by Mark Leslie Lefebvre, author, podcaster, and Director of Business Development at Draft2Digital. He and Joanna Penn from The Creative Penn recently published The Relaxed Author, a book… by Six Figure Authors
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SFA 117 – Launches, Advertising, and Making Money on One Book a Year

SFA 117 – Launches, Advertising, and Making Money on One Book a Year

Description

Titles in the series (77)

More Episodes from Six Figure Authors