As a species, the odds of survival are stacked against cheetahs.  From habitat loss and fragmentation, high infant mortality rates, poaching for the pet trade, and conflicts with humans Cheetahs face a myriad of threats. The Columbus Zoo and Aquarium has been supporting cheetah conservation, reproductive research, and public education through its ambassador program for over 20 years. Recently they announced the first ever successful births of cubs conceived through in vitro fertilization and embryo transfer.  The emerging reproductive science, reward-based husbandry training, and trustful bond between animals and zookeepers may just offer a pathway forward to preserve this unique and fragile species. Peppermint Narwhal Animal Care Software Zoo Logic podcast Columbus Zoo and Aquarium