Increasingly, zoos and aquariums are being called upon to fund and develop science-based research and practical solutions to environmental problems like species extinction and dramatic declines in species abundance. For the past two decades one demonstrably successful consumer-facing program meeting the needs of commerce and conservation has been Monterey Bay Aquarium's Seafood Watch. What began as a temporary campaign with printed lists of sustainably sourced seafood dining options for the aquarium's visitors has grown into an international effort and mobile app supported by more than two dozen scientists and public engagement professionals. Karin Stratton, conservation partner liaison shares insights on the history and current scope of the Seafood Watch program.  That Sounds Wild: European brown bears.  www.zoospensefull.com www.ireinforce.com www.facebook.com/ZooLogicpodcast/ www.animalcaresoftware.com http://peppermintnarwhal.com www.seafoodwatch.org www.aza.org