Welcome to episode #827 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #827 - Host: Mitch Joel. Is there an actual science to motivation? Can that science be understood in a world where there are so many hucksters push "motivation" with snake oil-like magnitude? Please meet Ayelet Fishbach, the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing and IBM Corporation Faculty Scholar at the University of Chicago Booth School of Business. Ayelet studies social psychology, management and consumer behavior. She is an expert on motivation and decision making. She has presented her research all over the world. Ayelet has served as an Associate Editor on several journals, including Psychological Science and the Journal of Personality and Social Psychology, and she has served on the editorial board of leading journals in psychology and management. She has further served as the president of the International Social Cognition Network and the Society for the Study of Motivation. She is the recipient of several international awards, including the Society of Experimental Social Psychology's Best Dissertation Award, Career Trajectory Award, and the Fulbright Educational Foundation Award. In 2006, she received the Provost's Teaching Award from the University of Chicago. Most recently, Ayelet published her first book, Get It Done - Surprising Lessons From The Science of Motivation, that presents a new theoretical framework for self-motivated action, explaining how to identify the right goals, attack the “middle problem,” battle temptations, use the help of others around you, and so much more. Enjoy the conversation... Running time: 54:39. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Ayelet Fishbach. Get It Done - Surprising Lessons From The Science of Motivation. Follow Ayelet on LinkedIn. Follow Ayelet on Twitter. This week's music: David Usher 'St. Lawrence River'.