Tad Hargrave is an environmental activist and marketing teacher whose heartfelt wisdom and elegant and ethical strategies inspired and guided much of my own thinking when I was in the online marketing field.

We've stayed in touch over the years, and as Tad is a prolific writer, I spend a fair amount of time pondering his pensive and powerful essays on, basically, how to be a courteous and committed ally to those on the planet who are suffering.