Jeff ‘Jiho’ Zerlin—or jiho.eth on Twitter—was an early Axie Infinity community member before becoming the project’s Co-Founder. Ever since he could remember, Jiho was a gamer, collector, and entrepreneur. Jiho wouldn’t be the engine to Axie’s growth today without his formative childhood. This is what shaped him to become the community leader of the leading play-to-earn game in the world, Axie Infinity. Now—Jiho and the Axie Nation are taking things to the next level. Jiho shares the stories from his early formative years that shaped him to be the engine of Axie’s growth today, how community building changes in bull and bear markets, and what Axie’s secret ingredient is to the project’s lasting staying power. ------ ? ZERION | Trade Across 7 Networks and 500+ protocols https://bankless.cc/Zerion  ------ ? SUBSCRIBE TO NEWSLETTER: https://newsletter.banklesshq.com/  ?️ SUBSCRIBE TO PODCAST: http://podcast.banklesshq.com/  ------ BANKLESS SPONSOR TOOLS: ⚖️ ARBITRUM | SCALING ETHEREUM https://bankless.cc/Arbitrum  ? MATCHA | SMART ORDER ROUTING https://bankless.cc/Matcha  ? SLINGSHOT | LAYER 2 SOCIAL TRADING https://bankless.cc/Slingshot  ? GEMINI | TURN FIAT INTO CRYPTO https://bankless.cc/Gemini  ? BRAVE | THE BROWSER NATIVE WALLET https://bankless.cc/Brave  ? UNISWAP | DECENTRALIZED FUNDING https://bankless.cc/UniGrants  ------ Topics Covered: 0:00 Intro 4:52 Jiho’s Formative Years 15:47 Jiho’s Evolution at Axie 23:44 Axie’s Staying Power 34:50 Community Building in Different Markets 39:50 Organizing Axie Nation 44:50 Investing in P2E 50:44 Axie’s Emotional Bond 58:00 Optimizing for the Metaverse 1:05:46 What Jiho is Optimistic About ------ Resources: Jiho on Twitter https://twitter.com/Jihoz_Axie  Axie Infinity https://axieinfinity.com/  ----- Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research. Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures