Some guys just have it, that hard-to-define but unmistakable cool factor that draws people to them. Arnold Palmer had it. Fred Couples has it. And so, too, does John Ashworth. At 58, Ashworth is ruggedly handsome and projects an appealing surfer-dude mellowness, sprinkled with the karmic wisdom of a yogi. In fact, the surf culture has had a deep impact on this Southern California native, and it shows in the relaxed vibe of his new passion project, Linksoul.

Alan Shipnuck sat down with Ashworth to talk all things golf fashion, golf passion projects, his playing days, professional caddying days, and much more.