As Britain becomes the first country to embark on a mass Covid-19 vaccination programme, Stories of our times have been given exclusive access to new polling showing just how difficult that task might be for the government. We hear from those who carried out the research about why more than a quarter of the UK’s population are 'vaccine hesitant', while 12% simply will not be vaccinated at all. Meanwhile, an expert on vaccine communication strategies explains what more can be done to tackle the misinformation that’s driving so many people to consider avoiding the coronavirus vaccine. This podcast was brought to you thanks to the support of readers of The Times and The Sunday Times. Subscribe today and get one month free at: thetimes.co.uk/storiesofourtimes.Guests:-Dr Phillip Lee, a GP who is also a former Conservative MP who defected to the Lib Dems over Brexit.-Thomas Borwick helped to run the Vote Leave campaign and set up get your jabs.com.-Heidi Larson, Professor of anthropology at London school of hygiene and tropical medicine. Professor Larson also founded The Vaccine Confidence Project to help fight global anti-vaccination information.Host: Manveen Rana. See acast.com/privacy for privacy and opt-out information.