48 min listen
58 - Secrets of Modern Storytelling
ratings:
Length:
57 minutes
Released:
Oct 23, 2017
Format:
Podcast episode
Description
Long form? Short form? Molly Wilkof and Zoe Kessler are two of today's best at both, creating the ultra-brief "Yes Good" tagline for Emerald Nuts and a compelling new narrative campaign for dating app Hinge. This week, the creative duo from agency Barton F. Graf joins the Adweek team to talk about the challenges and rewards of modern storytelling in marketing. And, of course, we'll catch you up on the week's news and ads worth watching. Timestamps: 2:05: JWT's ex-CEO reappears in a new role amid an ongoing discrimination lawsuit. | 9:00: Nielsen is finally measuring Netflix, but the streaming giant is not pleased. | 15:15: Burger King takes on bullying. | 22:30: Will Ferrell indulges in too much screen time at dinner. | 29:40: Molly Wilkof and Zoe Kessler share their secrets for modern storytelling.
Released:
Oct 23, 2017
Format:
Podcast episode
Titles in the series (100)
19 - Best TV | Best Cannibal Diets | Best of CES: After the Golden Globes, CES and Television Critics' Association Winter Press Tour, there's a lot for our panel of Adweek editors and writers to talk about this week. Join us as we recap a big week in TV, tech and cannibalism-themed advertising. by Yeah, That's Probably an Ad