Welcome to episode #488 of Six Pixels Of Separation - The Mirum Podcast. Strategy. More than any other component in what makes a brand successful, strategy is at the core. What does a good strategist do? How is their work delivered, and then injected into a company? How do companies take that strategy and turn it into a valuable part of their culture. It seems like corporate mysticism. It is not. Great business leaders and thinkers like Peter Klein have the answer. It's not fake. It's a system. It's a way to think about business, the challenges it faces and how to overcome them. He co-authored the book, Think To Win - Unleashing the Power of Strategic Thinking, to show the blueprint. He even brands the book like this: "The entire book is an Executive Summary!" It's an incredible read and Klein's experience as a senior executive manager, corporate officer and high level consulting experience shines through. Tons of key learnings for everyone in this episode. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #488 - Host: Mitch Joel. Running time: 52:44. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with Peter Klein. Think To Win - Unleashing the Power of Strategic Thinking. PK Associates. Follow Peter on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #488 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing google iTunes j walter thompson jwt marketing podcast mirum mirum agency peter klein pk associates think to win twitter