43 min listen
SPOS #371 - Monster Loyalty Not Customer Loyalty With Jackie Huba
SPOS #371 - Monster Loyalty Not Customer Loyalty With Jackie Huba
ratings:
Length:
48 minutes
Released:
Aug 19, 2013
Format:
Podcast episode
Description
Welcome to episode #371 of Six Pixels Of Separation - The Twist Image Podcast. It feels like I have known Jackie Huba forever. She's a master at understanding, talking about, writing about and teaching about customer loyalty. She's written a batch of bestselling business books like, Creating Customer Evangelists and Citizen Marketers. She's been at it for a long time. She's been talking about a lot of the things that the smart brands are finally doing... but Jackie was talking about it long ago. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into Fanatics. Don't mistaken this for another book about how brands need to turn customers into fans. It's not. It's about something much more powerful and that much deeper. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #371 - Host: Mitch Joel. Running time: 47:31. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jackie Huba. Monster Loyalty. Creating Customer Evangelists. Citizen Marketers. Follow Jackie on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #371 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast citizen marketers creating customer evangelists customer loyalty david usher itunes jackie huba marketing podcast monster loyalty podcast podcasting
Released:
Aug 19, 2013
Format:
Podcast episode
Titles in the series (100)
SPOS #06 - One Degree, Second Life: Don't let the running time of this episode scare you. I've set it up so you can enjoy Six Pixels Of Separation in its entirety, and if you care for the last segment, you can stick around for the extra fifteen minutes. Between interviewing of and the... by Six Pixels of Separation Podcast