Welcome to episode #360 of Six Pixels Of Separation - The Twist Image Podcast. Nilofer Merchant is probably one of the the more fascinating people you can connect with online (and in person). Over the years she has become a close friend (after a very kind introduction from Tara Hunt). Nilofer is a bestselling business author (The New How and 11 Rules For Creating Value In The Social Era), a corporate director and a great speaker on business and innovation. Most recently, she delivered a very compelling TED Talk on the power of walking meetings (which has close to 350,000 views and counting). She is also a regular contributor Harvard Business Review. In this episode, we discuss  what it takes to support an author and a community in a world where the media is everyone and the choices are abundant. How do you find that signal through the noise and - more importantly - how do you make that connection stick? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #360 - Host: Mitch Joel. Running time: 40:24. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Nilofer Merchant. 11 Rules For Creating Value In The Social Era. The New How. Harvard Business Review TED Talk - Got a meeting? Take a walk. Follow Nilofer on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #360 - Host: Mitch Joel. Tags: 11 rules for creating value in the social era advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook harvard business review itunes marketing podcast nilofer merchant podcast podcasting tara hunt ted talk the new how twitter