Welcome to episode #222 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #9.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our ninth conversation (or, as I like to affectionately call it, Across The Sound 9.20), and this one focuses on customer service and how consumers use their online social networks to hold brands accountable. Does this make sense? Is this the best strategy? Does it even work? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #222 - Host: Mitch Joel. Running time: 1:06:23. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #36 of Media Hacks will be happening soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here's the Jaffe vs. Joel debate on the truth behind leveraging your social network for customer service. Some good pre-reading on this: Much Ado About... - AdWeek. The Twitter Tax - Advertising Age by Jonathan Salem Baskin. The White Noise That Is Twitter. I have officially changed the name of this show to Across The Sound (with or without Jaffe's permission ;) Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Crayon. Powered. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #222 - Host: Mitch Joel. Tags: across the sound advertising advertising age adweek bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn crayon david usher digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation jonathan salem baskin joseph jaffe julien smith librivox life after the 30 second spot managing the gray marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting powered six pixels of separation social media 101 social media marketing strategy trust agents twist image