A common piece of advice when starting anything new is to "begin with the end in mind". In order to help the engineers at Wayfair manage the complete lifecycle of their applications Joshua Woodward runs a team that provides tooling and assistance along every step of the journey. In this episode he shares some of the lessons and tactics that they have developed while assisting other engineering teams with starting, deploying, and sunsetting projects. This is an interesting look at the inner workings of large organizations and how they invest in the scaffolding that supports their myriad efforts.