JoAn Scott, Managing Director of the NCAA Men’s Basketball Championships, joins Sports Business Radio to take us behind the scenes of March Madness. From Selection Sunday all the way through to the Final Four, Scott discusses the operations and planning behind the mega-event. She also tells us what’s new with the men’s tournament this year.
In our sports business headlines segment, we discuss the return of Tom Brady for his 23rd season, the end of the MLB work stoppage and a return to baseball, Joe Buck and Troy Aikman to ESPN and we make our picks for March Madness.
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