In this hot housing market, it seems like almost everyone is telling you to make offers on anything that could be a potential deal. But Erik Wright, founder of New Horizon Home Buyers, poses a different strategy. Erik has been getting more and more off market deals in Chattanooga, Tennessee without offering a single dollar to potential sellers. He has a specific way of negotiating that allows him to get tens of thousands of dollars off of properties, making the deals even sweeter for him.Erik didn’t always have the gift of negotiation. He started his real estate journey at 23 years old, buying an accidental house hack property, then buying a HUD foreclosure, a couple of duplexes, and some more single-family homes. Over the past decade, he has amassed a 7 unit portfolio and is currently transitioning into having New Horizon Home Buyers become his full-time job.Through the use of search engine optimization (SEO), Erik’s company has become the top-ranking result when searchers type in “Chattanooga cash home buyer”. This proves that even in a business like flipping, BRRRR-ing, or wholesaling, you can still find new ways to optimize and upgrade your lead generation efforts, even if you have ZERO experience in something like SEO!In This Episode We CoverWhy house hacking is a rookie investor’s best friendBuying a HUD foreclosure and how it differs from regular home salesFinancing a growing real estate portfolio without a W2Using referrals of other investors to find the best contractors aroundHow to rank #1 on google so you can get more off market dealsGetting below-market prices without ever making an offer on a houseAnd So Much More!Links from the ShowReal Estate Rookie Youtube ChannelAshley's InstagramTony's InstagramREI ReplyReal Estate Rookie Facebook GroupMLSBaseCampBiggerPockets Podcast 470: The 7 Tips @investorgirlbritt Used to Go from Amateur to Pro InvestorBiggerPockets Podcast 423: Who Not How: Stop Doing the Things You Hate, Free Up Time, Be Happier and Richer with Dan SullivanInvestorGirlBritt's InstagramCheck the full show notes here: https://www.biggerpockets.com/rookie93See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.