Though Heath Wilcock started copywriting almost 10 years ago, his love for writing goes back much further. With a bachelor's in English/Creative Writing, a master's in Fiction and a love for comedic improv, Heath is able to expertly adapt the voice of his copywriting to market products from healthy and beauty to Magnetic Marketing offers such as the MIFGE and the No BS Newsletter (discussed in episode 603!). How does he do it? Despite his love for creativity in writing, Heath heavily emphasizes to Dave the need for copywriters to remove the frills and research their audience in order to best speak truth to the product. Heath also reveals to Dave some of his specific methods for researching his audience and using the data he collects to communicate the right message using the right words. He's not on social media (gasp!), but you can connect with Heath by visiting: www.heathwilcock.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe