What happens when you pay a company to handle your office's web presence way too much money and they screw it up? You figure out how to do it yourself! Or at least you do if you're Dr. Shawn Van de Vyver. In episode 109 we introduce you to Shawn Van de Vyver, a dentist who understands marketing better than anyone you know and who has learned to harness all the amazing tools available online to create and manage leads as well as automate almost any process you can imagine. He's a unique individual and he let Alan sleep on his couch. In today's Brain Trust we talk about "herodontics." Have you ever done something at a patient's request that you were pretty sure wasn't going to work? Do you ever find yourself treating a patient that you can just tell you should have sent on their way? The Brain Trust explores this bizarre tendency in some dentists (Alan is guilty, big time). Our Brain Trust features Dr. Brooke Blicher, Dr. Will Wyatt, Dr. Ayesha Zaruhullah and Brain Trust noob Dr. Paul (the Italian Smith) Amato. You'll learn that 1) you aren't the only one with these regrets and 2) how to stop it! Some links from the show: The Dental Economics Principles of Practice Management Conference (Jason and Alan will be podcasting LIVE!) Please go take our dental podcasting summit survey The Voices of Dentistry dental podcasting summit is coming in January 2017! Go see the amazing line up and register right away! Be sure to use the coupon code "Hacks" for a $200 discount on the already amazingly low price! Grosse Pointe Blank The Wrecking Crew  Love and Mercy Divi Builder Infusionsoft Go Hack Yourself: Jason: CEDR Solutions Alan: Start Your Dental Podcast (the podcast of Jonathan VanHorn) If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into "What's Hot" in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren't an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast! If you would like to support the podcast you can check out our Patreon page! Although the show will always remain free to download, our Patreon supporters get access to special bonus content including (at least) one extra podcast episode every months! Also be sure to check out the Dental Hacks swag store where you can find t-shirts, stickers coffee mugs and all sorts of other things that let the world know you're a part of the Hacks Nation!