Damian Lillard (@Dame_Lillard), Portland Trail Blazers superstar guard sits down for a wide-ranging conversation with Sports Business Radio. Lillard discusses how important it is for him to be authentic, how he has used his authenticity to build a global personal brand from small-market Portland, Oregon, his partnerships with companies like adidas, Biofreeze (and how they all work together when it comes to his efforts), his forthcoming rap album, his use of social media, his work in the community that led to his winning the NBA’s prestigious J. Walter Kennedy Citizenship Award and how Fatherhood has changed his perspective amongst other topics.
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Full interview transcript and blog post for Damian Lillard interview available here:
https://medium.com/sports-business-radio/damian-lillard-interview-with-sports-business-radio-74f5aed5e83f
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