Sound Agriculture: https://www.sound.ag/ Support this show: www.Patreon.com/agriculture  Today, I’m excited to bring you an interview with a very interesting company in agtech, and a unique one in many ways. Adam Litle is the CEO of Sound Agriculture. Which is in the “sound science” sense of the word not the audio sense of the word. They have some really interesting scientific approaches to, on one hand, activating beneficial microbes to provide more nutrition to crops. And on the other hand to perform what they call on-demand breeding, which doesn’t actually change the genetics of the crop but blocks expression of certain genes by soaking the seed in a specific protein. Each of these individually is a pretty exciting innovation in agriculture, but I wanted to know where do they intersect? In other words, why is this one business instead of two? We get into that as well as some of the challenges of bringing innovations like this to the market, and much more on today’s episode.  As CEO, Adam leads the company’s strategy and overall company execution. He joined Sound to help serve both producers and consumers with more sustainable, differentiated crops. Prior to Sound, Adam was on the founding team and served as Chief Revenue Officer of Granular, the leading farm management software company acquired by Corteva in 2017.