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Spin Master/PAW Patrol: Ronnen Harary

Spin Master/PAW Patrol: Ronnen Harary

FromHow I Built This with Guy Raz


Spin Master/PAW Patrol: Ronnen Harary

FromHow I Built This with Guy Raz

ratings:
Length:
66 minutes
Released:
Dec 20, 2021
Format:
Podcast episode

Description

Ronnen Harary built a 4 billion dollar toy company without relying on market research or focus groups. Instead, he believed wholeheartedly in intuition: the "ah-hah" moment that comes from thinking like a 7-year old. Over a 25-year period, he and his Spin Master partners launched innumerable hit toys and amusements, including Air Hogs, Bakugan, and the smash hit franchise PAW Patrol. Spin Master's journey began in the mid-1990s, when Ronnen and his friend Anton Rabie began selling the Earth Buddy, a chia-pet-like novelty gift made of pantyhose, sawdust, and grass seed. Today, it's a publicly traded company with a portfolio that includes TV shows, video games, and toys ranging from puzzles to plush.
Released:
Dec 20, 2021
Format:
Podcast episode

Titles in the series (100)

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.