In this episode of Contagious Conversations, Dr. Heidi Larson discusses the spread of vaccine rumors, how these rumors impact confidence in science, and how we can help put a stop to them. Dr. Larson is the professor of anthropology, risk and decision science and the founding director of the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine. She is also the author of a recent book, Stuck: How Vaccine Rumors Start - and Why They Don't Go Away. For full episode transcription, visit Contagious Conversations.   Key Takeaways: 1:22] Professor Larson explains what it means to be called a vaccine anthropologist. [3:53] Professor Larson talks about her research on vaccination rumors and how it relates to COVID-19. [5:45] Professor Larson explains the role of the Vaccine Confidence Project. [9:49]  What has Professor Larson’s research shown about the main causes of rumors and misinformation around the COVID-19 vaccine? [12:54] What has surprised Professor Larson about her research? [14:13] Professor Larson shares the background about her book and the approach she proposes regarding rumors. [18:30] How can we better understand misinformation around science? [20:02] How can we strengthen the “trust chain” related to the COVID-19 vaccine? [21:23] Professor Larson shares recent successes related to communications around vaccination efforts. [24:38] What are the best opportunities to stop the spread of misinformation and restore broad trust in vaccines? [27:06] There is a need for deep listening with patients and individuals who have questions about vaccinations. [28:58] Professor Larson gives advice to public health workers who are dealing with the spread of misinformation about COVID-19 vaccines. [30:35] What are Professor Larson’s thoughts about the future of public health?     Mentioned in This Episode: CDC Foundation The Vaccine Confidence Project