A lot of time and energy goes into data analysis and machine learning projects to address various goals. Most of the effort is focused on the technical aspects and validating the results, but how much time do you spend on considering the experience of the people who are using the outputs of these projects? In this episode Benn Stancil explores the impact that our technical focus has on the perceived value of our work, and how taking the time to consider what the desired experience will be can lead us to approach our work more holistically and increase the satisfaction of everyone involved.