Today with Fay + Belle: Welcome to A Well-Designed Business. Today’s show is sponsored by Fay + Belle, a full-service luxury rug collection that offers authentic vintage and fully customizable rugs for design firms in the United States and Canada.  The company was founded by sister-in-law duo, Kate O’Hara and Kaley O’Hara. Kate is the principal of Martha O’Hara Interiors, and has appeared on the show before. But when she noticed that acquiring custom rugs was a difficult process, she decided to find a way to streamline it for herself. Today, Kate and Kaley share their story and explain how Fay + Belle can help you. Pick it apart: [4:00] Kate and Kaley share the background on how Fay + Belle came to be.  [11:00] Kate and Kaley discuss what sets Fay + Belle apart and what makes them compelling.  [12:30] LuAnn asks about the pain points designers face when ordering custom or vintage rugs. [27:11] Kaley discusses her sales background and how that plays into the success of the brand.  [31:20] Kate and Kaley share the details on the ordering process and how it is streamlined to help you. LuAnn and Fay + Belle’s Ah-Ha moments: “You hear people say ‘by designers, for designers,’ which I love. But Fay + Belle is by designers and battle-tested by them. It served us for many years before we opened it up to other designers. It wasn’t serving a problem we saw that we thought theoretically might help designers. We built this selfishly for ourselves and then thought, ‘it works, let’s open this up to other designers.’”   “I hate the word trend, but it seems on-trend with sustainability and being ecologically forward. You’re repurposing things and get it back into the marketplace so it’s not sitting in a landfill.” -LuAnn   “You have the advantage of doing so many projects and overseeing a company that puts out so much production in a year. So what you experience in a quarter, a smaller firm might experience in a year. The volume that you do puts you in a place to understand and see what’s happening in the trends and rugs.” -LuAnn More About Fay + Belle: Fay + Belle is a full-service luxury rug collection that offers authentic vintage and fully customizable rugs for design firms in the United States and Canada. Run by sister-in-law duo Kate + Kaley O’Hara, the company has found success in the industry since its founding in 2016. Kate, Co-Founder + Owner, positioned the rug brand for a luxury market and expanded its products into a successful e-commerce business. Kaley, Head of Sales + Designer Liaison, expanded the company’s interior design influence by growing a successful social media presence and developing meaningful relationships with designers across the US.   Today, Fay + Belle works with some of the most well-known interior designers in the country and has been featured in publications such as Austin Monthly and MidWest Homes. Connect with Fay + Belle: Website  Instagram  Facebook What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast A Big THANK YOU to Today’s Podcast Sponsor: If you have found yourself hung up with stock and delivery, having to waste hours searching through various platforms for antique and vintage rugs, or a clunky ordering process that tanks your productivity, then Fay + Belle is your answer.  So go to their website, fayandbellerugs.com, and set up your trade account. And remember, if you use the code