#503 Has this ever happened to you? About a year and a half ago, I discovered a six-minute YouTube video about note-taking, by someone named Ali Abdaal. After I finished watching it, I thought, "Whoa, I really like this guy." So I watched the next video, which was about iPads. (I had just recently bought an iPad Pro and I wanted to learn how to make the most out of it.) Thanks to the way Ali taught, and his easy-to-listen-to accent, I started binge-watching everything on his channel. Ever since I started paying attention to Ali, things have been really taking off him for him. His brand and community have grown tremendously, and he's even released his own online course. And we've become good friends! I knew I had to ask him to come onto the podcast to share his journey from med school student to creating a YouTube channel, and how he's grown it to nearly two million subscribers, with passive income now coming in from multiple sources. We'll unpack the strategy behind Ali's impressive rise, and if you're interested in YouTube or creating video yourself, we also dive into some tips to help you with the algorithm and taking advantage of what YouTube can offer in terms of driving traffic and finding new customers. Show notes and more at SmartPassiveIncome.com/session503.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.