In this episode, the hosts discussed the implications of major stakeholder and leadership shifts at Health-Ade, examined what BevNET’s recently held Cocktail Showdown revealed about how category insiders are evaluating brands in the space and spoke about several innovative and new products, including an elevated PB&J, a wickedly fast-growing plant-based platform and a “simple” brand extension. Show notes: 0:34: A Phish Fan Returns, Brad On Booch and Wandering Wins -- Episode hosts Ray Latif, Jacqui Brugliera, Jon Landis and Brad Avery bantered about “The Boss,” why article links matter, in the interplay between established and early-stage brands in emerging categories and why cocktail enthusiasts might want to start following Brad’s Instagram page. Brands in this episode: Health-Ade, Zico, Odwalla, Suja, Coca-Cola, Brew Dr., Wandering Barman, Tip Top, Fishers Island Lemonade, Kram Nutrition, Smuckers, Simple Mills, Wicked Foods, Corina’s Switchy, The Bitter Housewife, REBBL,  Super Coffee, Forthave Spirits