In Peace Love Yoga: The Politics of Global Spirituality (Oxford University Press, 2020), Andrea Jain examines the interconnectedness between global spirituality and neoliberal capitalism through an examination of the global yoga and self-care industries. Building off her work in Selling Yoga: From Counterculture to Pop Culture (Oxford University Press, 2014), Jain examines how spiritual industries and corporations impart neoliberal spirituality, which she contends is a central component of neoliberal capitalism. In broader terms, Jain’s examination of neoliberal spirituality, and yoga more specifically, provides a rich avenue to analyze and understand the role of religion in contemporary society.
Andrea Jain is Associate Professor of Religious Studies at Indiana University, Indianapolis and the editor of the Journal of the American Academy of Religion.
Lindsey Jackson is a PhD student at Concordia University in Montreal, Canada.
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