Aleen and Jordana are joined by Melissa Ben-Ishay, founder and president of Baked by Melissa. They start out with Melissa’s story of getting fired from her first job and immediately starting her own cupcake company. She talks about going into business with her brother and how they were able to work together to grow the brand. At 15:00 they discuss how Baked by Melissa was able to outlast other failed cupcake companies over the past decade. They also dive into some of Melissa’s cupcake testing methods and close out the show with a conversation about balancing work and family.