Mark Fuccio provides some thoughts on Apple’s April 2020 financial call. Once again, Apple beat the Street’s expectations. Mark comments on that, his opinion on the no financial guidance for the upcoming quarter, and then digs in to some of the other details that may give us hints of the future. Investments in manufacturing equipment, the ongoing stock buy-back program, and the importance of the rumored ARM-based Macs are discussed, along with the importance of market share trends and how Apple is positioned in the post-COVID-19 market as the way business is done changes. This edition of MacVoices is sponsored by Smile, the makers of PDFpen and PDFpenPro, PDFpen for iPad, PDFpen for iPhone, PDFpen Scan+, as well as TextExpander for Mac and TextExpander for iPhone and iPad, as well as the new TextExpander for Windows. Great software to help you get more done. Show Notes: Chuck Joiner is the producer and host of MacVoices. You can catch up with what he's doing on Twitter, Facebook, and LinkedIn. Subscribe to the show: iTunes: - Audio in iTunes - Video in iTunes - HD Video in iTunes Subscribe manually via iTunes or any podcatcher:  - Audio: http://www.macvoices.com/rss/macvoicesrss  - Video: http://www.macvoices.com/rss/macvoicesvideorss Donate to MacVoices via Paypal or become a MacVoices Patron. Guests: Mark Fuccio is actively involved in high tech startup companies, both as a principle at piqsure.com, or as an marketing advisor through his consulting practice Tactics Sells High Tech, Inc. Mark was a proud investor in Microsoft from the mid-1990's selling in mid 2000, and hopes one day that MSFT will be again an attractive investment. You can contact Mark through Twitter on LinkedIn. Links: Apple Financial Results - Q2 2020